French Online Users First in Blogging
Recent statistics released by the Internet ratings company Comscore show that Americans come in a poor third in the blogging arena.
According to the figures covering the month of May 2006, 60 per cent of French online users visited a blog during the month. In the same period 40 per cent of Britons visited a blog, putting that nation at number two. The United States was third with 30 per cent of the Internet users arriving at a blog page.
Various studies have clearly proven that the French are clear leaders in virtually every aspect of blogging. Online audience measurement agency Nielsen/NetRatings show that the average French blogger in June 2006 tended to spend one hour in France's top blog site. Americans spent 12 minutes and the Germans 3. The French are also clearly the leaders when it comes to number of blogs. A staggering 3 million of them have a blog that they update regularly.
Why are blogging statistics important to a web host? Simply because it is common knowledge that online growth is currently being driven by blogs. This means that it is a very important industry for any web host looking for more business, because chances are very high that the new business they seek will come via a blogger. Not only that, blogging by its' nature is much more demanding on web hosting infrastructure and capabilities. This means that a web hosting provider should be able to balance the two areas if they intend to succeed with blogs.
The French case is also of great interest in considering the reasons why such a tiny country is so passionate about blogging. Hopefully the answers can help web hosts promote blogging with the intention of securing the hosting business.
In reporting about the French blogging passion the International Herald Tribune newspaper gives the reasons for this as ranging from technical to historical and cultural.
Studying the French case and finding ways to make the American people more passionate about their blogging can be quite a useful strategy in buidling up a web hosting business. It is difficult to miss the mark when you concentrate your efforts where the growth is.
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