How Blogs Have Ensured That SEO Will Never Be The Same Again

To get a really successful high traffic blog going today, you do not really need to worry about traditional search engine optimization (SEO) techniques.

These days search engines have placed much more importance on the anchor text in the one way links pointing at your website. In other words recommendations from others and how they describe you (anchor text). Meaning that less importance is being placed on the actual contents of your site. At least it is not as important as the links leading it. The result is that it is now common to arrive at a site from a search engine keyword only to find that the keyword does not exist on the page. However the page will tend to be more relevant to what you are looking for because one way recommendations (links) tend to be much more truthful and accurate than the way keywords are used at most sites.

These changes in leading search engine algorithms are due to, amongst other things, the rampant abuse in the use of keywords in the content of websites. Some desperate webmasters had even gone as far as developed techniques where repeated keywords filled a page and yet were not visible to the reader and could only be detected by search engine robots. This is just one of the many unethical practices that greatly reduces the quality of search engine results.

The content on a site is still very important but the reasons have changed. Content now needs to be well written and attractive enough to pull in and hold readers. Titles and headlines have become even more critical because of the growing importance of RSS feeds. Content has effectively been freed from being such a slave to keywords. Articles can now flow smoothly with the natural use of keywords rather than the repetitive, forced use of keywords again and again for the sake of search engines.

Therefore really effective SEO techniques and strategy will now have to focus on how to get one way links pointing at your site. And even more important, how to get them to use the desired anchor text in linking to you. Blogs have helped changed SEO forever.

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