Why Content Links Are The Future Classified Ad

There is little or no doubt that the local newspaper as we knew it is rapidly disappearing from the face of the earth as sweeping changes brought about by the World Wide Web take their toll.

One of the very important features for small business that many people had come to rely on, was the classified ad. These tiny little ads have been responsible for lifting very many small businesses from obscurity to prominence and success. How else would numerous small businesses with limited or non-existent ad budget have been able to attract enough customers and clients to succeed?

So does the possibility of a reduction of local newspaper popularity also mean the disappearance of the classified ad? Not quite. We should expect the ongoing trend to continue and an equivalent of the local newspaper classified ad or a substitute of sorts should emerge.

One extremely likely candidate is the increasingly popular keyword link within content that we see these days. These are the links that you will sometimes find sprinkled within an article. A word will appear a little brighter than the rest of the content and when you click on it, it takes somewhere else, usually a website where there is plenty of information and details on the particular keyword you have clicked through on.

These keyword links buried deep in articles and website content has a lot going for them. To start with they do not look like advertising. People hate to be advertised to online and they hate it enough to spend money on software to block ads from reaching them. From SPAM in email to software that blocks pop-up or pop-under ads. Links do not interfere with the smooth reading of content and only a person interested in more information on the particular keyword highlighted will click through to it.

While it is true that these links have often been abused and used to lead people to information that barely has any similarity or connection to the highlighted keyword, there is little doubt that this sort of keyword links are rapidly maturing online.

It is not too difficult to imagine folks reading a news or feature article on some local developments clicking through on a few keywords of interest to find out more. In fact even as you read this, it has already started happening.

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