Why Email Marketing Still Lives

In recent times I have come across plenty of articles and features predicting the death of email. Despite all the problems associated with email, I do not think we’ll be attending any funeral soon.

There are plenty of signs to prove this. Maybe the most visible recent one has been the launch of gmail by search engine giant Google. Google is a business run by very smart folks who so far have mostly been right. They’re not going to invest in a sinking ship or technology, that’s for sure.

Strangely enough, even as people predict the death of email, there are a number of companies online that are quietly raking in millions in profits, using primarily email marketing. The keyword in email marketing is opt-in email lists. That is the persons receiving the emails have opted to receive them on a regular basis.

Shrewd marketers are using email to distribute valuable information through email, including newsletters e-courses. Some of these newsletters and email courses are carrying significant advertising, thus giving the owners some healthy revenue.

Other marketers are using email newsletters to sustain high traffic to their websites while completely ignoring the search engines and showing no interest in any SEO activities.

There is one thing about human nature that only email can deal with. And that is the fact that most people will not buy when they see a product for the first time. Usually they will buy after they have become thoroughly familiar with the product and the website. Regular opt-in emails keep prospects informed of new developments at the site and help foster the sort of familiarity that ends up in a purchase being made.

No sir, email is here to stay.

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