Page Rank: The Foundation of Google Algorithm, Yet Web Hosts Ignore It

Many people are aware of the fact that the Google page Rank or PR, as it is widely referred to, is extremely important when it comes to the positioning of a website in search engine results. Yet in their actions and efforts to grow traffic, they quite often do everything in their power to completely ignore the PR factor.

To give an excellent example of how this happens, many webmasters, including web hosting site webmasters, will work hard at gaining inbound links through reciprocal programs and the like and will concentrate all their efforts on quantity rather than quality based on the page rank. They will hardly care too much about the page rank and yet a single link from a relevant high page ranks 6, 7 or even 8 site will do wonders and much more for them than hundreds of low page rank links on their own.

What has caused many webmasters to ignore page rank even more are the recent changes in the major search engine algorithms, which many have assumed has made page rank less important. In part, this might be true. It is important to note that the page rank system is at the heart of the Google search engine system which revolutionized the World Wide Web and helped organize it much better for surfers. So whatever radical changes that are brought about to deal with various emerging problems like the duplicate content for instance or splogs and links farms, will forever be based on the basic page rank system, of which nobody else has managed to improve on.

It is therefore in the best interests of web hosting sites to work hard at improving their PR because it will almost always be the shortest route the higher traffic from search engines and ultimately higher profits.

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