The Most Popular Marketing Tool For Hosts - PPC Versus Articles Marketing: Which One Is More Effective In Landing New Clients?
The most popular marketing tool used by the most successful web hosting enterprises on the World Wide Web are PPC ads. This technique for generating qualified leads is especially effective when Google Adwords are used.
In what is a very simple but highly effective technique, the web host advertises directly for clients and receives a useful number of highly qualified leads. Some of them convert into paying clients and the entrepreneur then takes part of this income and re-invests it into more PPC ads. In this way they are able to get a constant flow of highly qualified leads and by regularly turning some of them into paying clients, they quickly build a huge client list and the revenue and cash pours in.
If truth be told, it is difficult to find another marketing technique that is as effective for a web hosting enterprise. However, for those who are prepared to be patient enough, articles marketing can be considered. The huge advantage with articles is that a single well-written article will continue generating traffic for you for years. There is also the fact that a decent useful article will get re posted all over the place complete with the links leading back to your site, in the resource box.
However the down side is that for articles to have any impact, you will need hundreds of them. To be able to achieve regular traffic of about 1,000 visitors a day, you will require between 1,000 and 1,500 articles. That’s a lot of articles, but the advantage is that once they have been written and posted, they will continue to generate some useful targeted traffic for your site for years to come.
So which of the two is more effective? Because it will usually take time for you to build up enough articles to generate good traffic, the smart move is to start off with PPC ads even as you continue to build up on your articles. You can then stop using PPC ads when you have between 1,000 and 1,500 unique, original well written articles out there with links pointed at your web hosting site.
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