Which One Is More Effective? Online Marketing Or SEO Marketing?

So which strategy will be more effective in helping you generate traffic to your web site? Before making a decision, it is important to examine both marketing methods and the sort of track record that they have already had.

Although it is true that many web sites have succeeded by using online marketing techniques and methods, it is imperative to note what kind of online marketing tools have been effective because not all of them have worked well. To start with, many forms of text ads have been hugely successful while banner ads have mostly been very disappointing and have quite often yielded very low response rates. The reason is simply because people hate to be advertised to on the net. PPC text ads hardly look like ads and this has been the main reason for their phenomenal success.

Articles distributed to high traffic article directories and other sites have been another very effective online marketing method. It is important to note here that well-written informative articles do not look like advertising and promotion. The other uncanny similarity they have to PPC ads is that they are highly targeted. People will only access and read articles that are relevant to the information that they are looking for. The other factor that has greatly favored articles as an online marketing tool has been the fact that they are mostly free. Posting articles at high traffic directories and article sites, is free. So the web masters who are able to write reasonably well have benefited greatly from this online marketing strategy.

Still the problem with online marketing is the fact that you will need to constantly work on it. For instance if you are using PPC ads, you will need to constantly book new ads and also find the money to pay for them. With promotional articles you will need to constantly write new ones and distribute them to the appropriate sites.

In contrast, SEO marketing or Search Engine Optimization marketing requires much less maintenance. Not to mention the fact that good positioning with search engines is capable of driving very huge traffic to your website. The sort of numbers that a webmaster is capable of getting from SEO marketing campaigns are very difficult to get from articles or even PPC ads.

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