Understanding RSS Feeds: A Marketing Tool Rapidly Growing In Importance

RSS is one of the most misunderstood marketing tools available online today. Most people have heard of it, but a vast majority do not understand exactly what it is.

Even the name spelled out in full offers a valuable clue. RSS stands for Really Simple Syndication. In the old offline days there were some news, features and cartoon distribution companies that were called syndicates. Many big ones like the Kings Features Syndicate still exist today and you will see their names sign off some of your favorite Sunday newspaper cartoons.

A syndicate usually does not have a media outlet of its’ own but distributes its content to non-competing newspapers and magazines all over the world. That is what RSS does, it distributes content. But not to organizations but to individuals who are specifically interested in the subject at hand, which is contained in the content being distributed.

RSS content is distributed through RSS feeds. But so that your potential readers can receive your content, or so that they can have “a feed” through which they will receive your content, they require some special software. They will need to download a special this software via the net. It is called RSS aggregator.

Why is RSS so important? RSS allows you to keep track of many different websites or subjects you would like to be constantly updated on. It is better than spam-infested email, because the updates arrive right on your computer desktop.

For marketers RSS is a tool beyond anybody’s wildest dreams because they can get their message out to a very huge targeted audience without spamming. Prospects view their content through their RSS feeds as it arrives. The prospects love it because they are able to keep up with dozens of hobbies and interests online without having to spend too much time, visit the particular websites individually.

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