Google CPA Ads In Beta: Lucrative Potential Source Of Revenue For A New Web Host

It has recently been reported that Google are testing a new type of ad that will be run in their popular Adsense program. These are the CPA ads.

CPA or cost per action ads are not new. They have been around for some time now and there are about 50 CPA networks available online that have been binging advertisers and online publishers together. CPA stands for cost per action and the idea here is that advertisers instead of paying per click will usually pay for a certain action, like the downloading of a special report. Or the downloading of ring tones for instance.

What should be of interest to publishers is the fact that CPA advertisers are usually prepared to pay a high sum of money for leads generated. For example if we are talking about the people who download a certain special report by leaving their email address, the advertiser collects the name and email address which becomes part of an opt-in email list which they can mail to again and again. Meaning that the value of a single lead over a long period of time can be enormous.

Thus the advertiser has no problem paying even hundred dollars or more per single lead. So web hosting business who carefully organizes their site to generate leads for a CPA program can end up earning thousands of dollars. The web host can then re-invest some of the funds in improving their web hosting business by getting additional resources. You can even use some of the cash in the same CPA networks to get hot leads and prospects to convert into actual clients.

All indications are that CPA ads are set to be a major source of revenue for online publishers and webmasters in the months to come, especially now that Google have entered the industry and have included CPA ads in their popular Adsense program. All the more reason why web hosts looking for extra income should not be left behind.

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