How Little Known CPA Networks Can Help Web Hosts Find Clients Quickly
One little known and yet potentially powerful way for a new web host, or one trying to expand rapidly, to find new clients is through CPA networks.
What are CPA networks? CPA networks are essentially clearing houses that bring advertisers and publishers together. CPA stands for cost per action. The advertiser will usually pay not for clicks but for actions completed by prospects. It could be for instance for each person who downloads a special report. Usually this will entail them leaving an email address, so the advertiser will be in an excellent position because they will be building up an opt-in email list. The value of each name in such a list can be a lot of money over a long period of time. That's why an advertiser will be more than prepared to pay out a huge sum of money for each such lead.
CPA networks are ideal for a web hosting business, because quite often the decision to shift web hosts or to get one is made over long periods of time where it is a huge advantage if the prospect is already as familiar as possible with the web host’s name and operations. That is precisely why it makes a lot of sense to collect names by giving out free software, tools or a special report and then staying in touch regularly with that lead using regular mailings of a useful newsletter or other information.
The usual PPC ads may not be as effective as CPA ads in doing this. This is because once a prospect clicks through to the web hosts' site and is not ready to purchase web hosting services immediately, then that is a wasted prospect that you will still have to pay for because they have clicked through. In sharp contrast CPA advertisers do not pay for mere clicks but only pay for a completed action that in many cases will involve the harvesting of a name, email address or zip code.
It is therefore hardly surprising that CPA ads are rapidly growing in popularity. They are really the ideal way for a web host service to be assured of a steady trickle of new clients.
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