Two Big Mistakes Web Hosting Businesses Make with Keywords

There are two very common mistakes that are made by virtually everybody venturing in to the area of promoting their sites using keywords and key word phrases.

Choosing Keywords That Are Too General

Hosting webmasters who are not familiar with keyword marketing will take their time to select a few keyword phrases. Usually they will select the most popular and the ones that clearly enjoy the highest traffic.

These are the keywords that are also bound to be the most competitive with several large organizations with deep pockets targeting them. This chances of them being able to get any traffic from them for their sites from search engines become very slim.

Too Few Keyword Phrases

Here is something that inexperienced webmasters do not appreciate about keyword marketing. Many high traffic web sites that enjoy a lot of traffic from search engines usually have a high number of indexed pages and all these pages target a high number of different keywords. Very few sites do it only with a handful of targeted keywords. Yet this is exactly what some hosting webmasters try to do. Inevitably they fail miserably and lament how difficult marketing with keywords is.

Instead what should have happened is that they should have targeted a high number of keywords that were not competitive and watched their traffic steadily climbing as they steadily increased content at their site by adding even more content regularly.

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