Web site versus blogs which one should you go for?

What is more important to somebody doing business online? A web site or a blog? Can a successful e-commerce business be run without a blog or without a web site? With all the talk about blogs in recent times, web sites seem to have taken a back seat. This gets a little confusing for new online entrepreneurs because they hardly know what to go for first or if it is really worth their time effort and limited resources going for both.

Blogs or web logs have taken the World Wide Web by storm and it is important to understand why as this will give you answers to most of the common questions people ask. To start with search engines love blogs and they seem to almost effortlessly get very high search engine rankings. The reason is simple. Blogs usually get updated on a very regular basis, If it is not a post from the owner then it will be a comment from a reader. This also tends to make blogs fascinating because the visitor gets to read views and comments from numerous other people which will quite often contradict the blog owner or even shed new light to a topic covered.

Blogs have also proved to be a very effective way of getting out messages to subscribers. Email with all its’ spam and spam filter problems has become an increasingly difficult tool to use and it is fairly common for people to fail to receive mail that they want and still receive tons of SPAM. Combined with the rising popularity of RSS (really Simple Syndication) feeds, blogs are literally blasting off at such high speed that it has left many online business owners dizzy, confused and slow to act. Still web sites have their uses which blogs have yet to take over. A web site is still the recognized presence online. Clients still make their payments via credit cards or any of the other methods at a secure web site. Ever heard of a secure blog site? I have not. And I am not saying they won’t be one tomorrow. All I am saying is that to date they do not exist.

Currently leading online entrepreneurs have demonstrated very effective models that involve the use of both ecommerce-ready secure web sites and blogs. The web site is secure and ideal for ordering while the blog is used primarily as a marketing tool to drive traffic to the web site. Clever marketers also use blogs to test new services and ideas, taking advantage of the interactive nature of blogs where visitors can instantly post comments and views on anything.

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