Marketing
FAQ
How do I enable my free subscription to the
Marketing Tools?
Open a support ticket in the Help
Desk and a technician will enable the
Marketing
Control Panel for you within 2-3 business
days upon receiving your request.
What is our Marketing Tools?
our Marketing Tools will help to promote
your website. There's no point having a great
Web site unless you're able to generate traffic
- hits! But traffic doesn't happen overnight
- it can take several months and much persistence
to get listed on some of the major search
engines and directories (indexes). Our tools make it easier and help you to develop an Internet Marketing plan without hiring an expensive consulting firm.
Does Website Source Hosting provide a dedicated
IP address with my hosting account?
Yes, each hosting plan offered comes with
a dedicated IP address. The hosting plans, by
default, come with a shared IP address but you
can easily enable
a dedicated IP address in your control panel
for no extra charge. A dedicated IP address
is important for search engine rankings. Increasing
a website's rank is contingent upon a unique
IP address. Website Source Hosting understands the importance
of search engine optimization and, therefore,
a unique IP address as well as a free subscription
to our Marketing Tools is included for
free with every hosting plan.
What is Search Engine?
Search engines utilize indexing software
agents often called robots or spiders. These
agents are programmed to constantly "crawl"
the Web in search of new or updated pages. They
will essentially go from URL to URL until they
have visited every Web site on the Internet.
Search engines read a web site's 'meta tags'
and content in order to determine their ranking.
What is the difference between search engines
and directories?
The main difference between a search engine
and a general directory is that a directory
will not list your URL if you do not first register
it with them. They do not make use of indexing
software agents and so have no way of knowing
it's out there. As a result, their registration
form will be considerably longer than just your URL. Directories are usually subdivided into
categories and you have to submit your URL under
the most appropriate heading.
What are doorway pages?
A doorway page is a page that is optimized
to rank well on the search engines. Each search
engine has it's own unique ranking algorithms
(formulas used to determine the relevancy of
a page to a given search term). Since every
engine's algorithms differ, it is almost impossible
to design one page that ranks well in all or
even most of the search engines. This is why
doorway pages are so important. A doorway page
can be any existing page on your site or it
can be a page that you create specifically for
this purpose. A doorway page has no special
look to it. It is simply an alternate entrance
to your site that has the right words in the
right frequencies, positions, and tags.
The design of the page is very important. A
well designed doorway page blends into the rest
of your site seamlessly. It also has relevant
content targeted toward the key term. Each doorway
page's content should vary somewhat with the
key term. Ideally the doorway page is not just
a fluff page but rather an informative, eye
catching, relevant page that describes your product or service.
None of the engines are indexing my site,
why?
You may not have allowed enough time for
the engine to index your site. The indexing
time for most engines is between two days and
six weeks, if they are operating normally.
Some engines have several databases they pull
results from. Therefore you may be listed in
one that the engine isn't pulling from at the
moment you do your search.
Frames. If you use frames on your pages, some
engines cannot index frame properly.
They simply "lost" the url that was
submitted. Sounds ridiculous but happens more
often than you think.
Hosted on a free site. Some engines will not
index pages from free sites.
Anything that can be considered spamming technique.
If an engine suspects any type of spamming they
will may not index your page or ban your site
entirely.
If your website is hosted on a server containing
illegal adult content, and that site is on the
black list of Google your website could be banned.
If your website is utilizing a shared IP address.
All Website Source Hosting plans come with a
dedicated IP address for free. Some cheap web
hosts do not offer static IPs. If your website
is being hosted by a provider that does not
offer dedicated IP addresses, your website rankings
could be penalized.
What are Meta Tags?
Meta tags for your "title", "description",
and "keywords".
<meta NAME="keywords" CONTENT="
your keywords here">
<meta NAME="description" CONTENT="
your description here ">
<title> your title here </title>
A Title (with a high percentage of your site's
keywords, and a title that starts with an "A"
is best because some search engines sort alphabetically).
A Description (with a high percentage of your site's keywords)
Keywords (to see someone's keywords, while viewing
a web site, click "view" "source".
Then you can see what keywords they are using
(who they are targeting).
For fun, go to your competitors web sites, and
click "view " then click "source"
(Netscape calls it "page source".)
You will be looking for something that says
"Meta keywords".
After your website is designed, it needs to
be "submitted" to the top search engines
(Yahoo, Excite, Lycos, Altavista, HotBot...there
are hundreds of them.) The majority of them
charge NOTHING for you to submit a site to them.
The best place to begin submitting your site
is Yahoo.com. After you submit your web site
there, search for "search engines"
and begins submitting your site at other search
engines.
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