Good-bye, Urchin. Hello, Google.

As you know, Urchin was acquired by Google in 2005. Google now offers Google Analytics as a free service to users with a Google Account. Since Google's acquisition of Urchin, Google has not made updates to the software version of the Urchin site analytics tool, and Google does not have plans to support the software version in the future.

What is Google Analytics?

Google Analytics delivers end-to-end site metrics in an easy-to-read format.  Get executive summaries of traffic, e-commerce, and conversion trends without hunting through reports.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source. Urchin just can't compare to the superiority of Google Analytics.

The switch from Urchin to Google means you’ll get more numbers, better analysis and best of all, it’s FREE. That’s a winning combination you just can’t overlook.

How do I get started with Google Analytics?

• To take advantage of Google Analytics, visit http://www.google.com/analytics/sign_up.html and get started. All you need is a Google account (free) to take advantage of Google Analytics (also free).
• Simply fill out the form, access the software directly from Google, and you’re good to go.
• If you don’t have a Google account, no worries. Simply go to the Google home page and click on “Sign Up Now.” It’s easy and you’ll have immediate access to Google Analytics directly from Google.

Where can I get support for Google Analytics?

• The first step is to Insert the tracking code on your pages. This support article explains how to insert the Google Analytics tracking code.
• If you have any questions, be sure to visit the Google Analytics Support Center.

So, no matter what category you fall in, it’s time to make the switch from Urchin to Google. You’ll get more numbers, better analysis and best of all, it’s FREE. That’s a winning combination you just can’t overlook.