Men Are From Mars - Even On The Internet
April 20, 2006
The line between how men and women use the internet continues to blur, but men remain significantly more enamored with the technological aspects. Men embrace the internet for the experiences it offers while women prefer the human connections it provides.
Elaine Evers of Lyndhurst, New Jersey, made the “ultimate human connection” on the internet according to a recent interview with CNN. “Over the years I have used the internet to find better career opportunities, search for a new home, shop around for the best deals on cars, auto insurance and mortgage. However, the most profound effect the internet has had on my life is the recent addition of a beautiful toddler girl into my family.”
Evers used the internet to find information about international adoption and became a first-time mom at the age of 46 to a two-year-old girl from Gomel, Belarus. “We returned home the day before her second birthday and nine weeks later the country closed to international adoptions. I am so thankful that I acted when I did. My life is forever changed.”
According to a study conducted by the PEW Internet American Life Project, men are more likely than women to conduct online transactions like pay bills, participate in auctions, trade stocks and bonds and pay for digital content. Men are slightly more intense internet users that women. Men log on more often, spend more time online and are more likely to be broadband users.
Women are avid online communicators and use email in a more personal way than men. In surveys, women report that they are “highly satisfied” with the role email plays in their lives, especially when it comes to nurturing their relationships. Women are twice as likely as men to go online for health information to benefit their families.
Men often use the internet as a destination for recreation. They use it to gather material for their hobbies, read online for pleasure, take informal classes, participate in sports fantasy leagues, download music and videos, remix files and listen to the radio.
Men continue to pursue the “latest and greatest” technological advances and look for information on a broader range of topics than women do. Men delve deeper into the topics, from getting financial information to political news. Along the way, they work the search engines more aggressively, using the engines more often and with more confidence than women.
The PEW data suggests that both sexes have an abiding affection for the efficiency of the internet. Men and women embrace the ability of the internet to simplify their busy lives.
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