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Getting News On The Net

May 18, 2006

By the end of 2005, 50 million Americans got news online on a typical day, a sizable increase since 2002. Much of that growth has been fueled by the rise in home broadband connections over the last four years.

For a group of “high-powered” online users – early adopters of home broadband who are the heaviest Internet users – the Internet is their primary news source on the average day. Within this group – which makes up 40% of home high-speed internet users in the United States – 71% go online for news on the average day, while 59% get news from local TV. Just over half get news from national TV and radio on the typical day and about 40% turn to local papers.

“The broadband difference is now permeating the news environment,” said John B. Horrigan, Associate Director for Research at the Pew Internet & American Life Project and principal author of the report. “High-powered Internet users are heavily into other media sources as well, but the preeminent place of online news suggests that it shapes their offline information choices in an important way.”

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